{"version":"1.0","provider_name":"Sphere","provider_url":"https:\/\/sphere.swiss\/de\/","author_name":"sph3r3","author_url":"https:\/\/sphere.swiss\/de\/author\/sph3r3\/","title":"SPBIX - Sphere","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nx3QJeXoxS\"><a href=\"https:\/\/sphere.swiss\/de\/spbix\/\">SPBIX<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/sphere.swiss\/de\/spbix\/embed\/#?secret=nx3QJeXoxS\" width=\"600\" height=\"338\" title=\"&#8222;SPBIX&#8220; &#8211; Sphere\" data-secret=\"nx3QJeXoxS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/sphere.swiss\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/sphere.swiss\/wp-content\/uploads\/2026\/04\/SylviaDemeyrier1250.jpg","thumbnail_width":1250,"thumbnail_height":625,"description":"Als drittplatzierte Bank im SPBIX baut Banque Heritage ihr Branding auf Koh\u00e4renz und Langfristigkeit auf. In einem Umfeld, in dem sich die Botschaften zunehmend angleichen, setzt sie bewusst auf die \u00dcbereinstimmung von Identit\u00e4t, Positionierung und gelebter Praxis. Sylvia Demeyrier erl\u00e4utert eine \u00fcber die Zeit entwickelte Herangehensweise, bei der Stimmigkeit zum zentralen Differenzierungsfaktor wird."}